From SERP to interactive voice application

How can we open Google Assistant or Alexa and a voice application starting from a result in SERP?

In the video you will see an experiment in which, through a FAQ page and structured data, I obtained a rich snippet in SERP with the possibility of directly opening a voice application (a Google Action or a Skill for Alexa) on the smartphone or Smart Home device.

From SERP to interactive voice application (for Google Assistant and Alexa)

What I have done

Let’s recap the operations I did, described also in the video (you can use subtitles, but the video is still very simple).

  • I have implemented the structured data related to the “FAQPage” schema (you can view them from the page source). Here is the schema: https://bit.ly/3n2gqXA
  • In the answers I have inserted an “Assistant Link” (a link that opens a Google Action through Assistant — https://bit.ly/3leoEeS) and a “Quick Link” (a link that opens a Skill through Alexa — https: // amzn.to/3eFPqdi).

How to test links in the snippet

To take a test, simply perform a search by using the “site” operator as follows:

The rich snippet of the FAQ page in SERP

Conclusions

For example, imagine you apply this method to an FAQ page that explains how to install a product. The link in the snippet could open the voice assistant that guides the user through the operations and answers his questions.

Voice Branding
Voice Branding
voicebranding.it

Follow the podcast dedicated to Voice Technology

Head of SEO, Head of Voice Technology, AI Conversation Designer, Voice UX @ site By site // Autore di Voice Technology — Dario Flaccovio Editore

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store