My mom also learned to crop photos using algorithm-based filters, but that won't make her a designer.

Alessio Pomaro
1 min readAug 29, 2022

Congratulations for the post and also for your beautiful illustrations.
Aside from the example you gave about chess, I agree with the concepts you expressed: my mom also learned to crop photos using algorithm-based filters, but that won’t make her a designer.

For now, these are extraordinary evolutions, grown in a very short time .. but let's not forget that they are almost all projects in beta. I dare not imagine what we will have available in a few years.

From a professional point of view, today, some applications have it, but nothing can yet transform a clear idea into an image.. also because the natural language we use to express the idea is limited.

Much more interesting for creatives is Make-A-Scene: an experimentation of Meta AI towards multimodality. https://bit.ly/3TBkNKq

Make-A-Scene: an experimentation of Meta AI towards multimodality

But imagine integrating these systems to the editors that creatives use .. so that they can generate elements of creation. Like this plugin from Stable Diffusion

Stable Diffusion right in Photoshop via plugin

Imagine integrating GPT-3 as a copy tool.. imagine integrating it into the developer editors.

There is a long way to go, and we will see a lot of algorithmic evolutions. But these systems will reduce operational gaps by making imagination, creativity and strategy increasingly decisive. Which together with algorithms will be the foundations of the brands of the future.

--

--

Alessio Pomaro

Head of AI @ Search On Media Group, Docente, Speaker, Autore